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Purpose
The purpose of this document is to solicit your
input for your Internet vision and strategy. This
is intended as a high level overview of the possibilities.
If you don't have all of the information readily
available, that's okay. We'll get to the details
later. The more information you provide, the more
we can assess your primary needs.
Basic Framework
A good Web site is one that enables and enhances
community. Community is about establishing and supporting
relationships. Community is further defined by the
benefits one receives by choosing to affiliate.
Your Web site can enable your organization's constituents
to communicate, create,
collaborate, and consume (the four C's
of community). These benefits are delivered not
through one large community, but through multiple
communities, all readily accessible to one another.
Audience: Who will use this site?
Keep in mind that we can provide for multiple points
of entry into your online community. Different constituents
will have a different experience, depending upon
who they are and what their relationship is with
the organization. An investor, for example, should
not have to wade through pages intended for entrepreneurs
and students in order to find the information they
want. We accomplish through profiling technology
that serves up only the information a particular
user is interested in retrieving.
In your view, which constituents need to be served
first via the Web? Please place a number next to
each type of constituent that applies, with 1
being most important.
Benefits: Why are we building
this site?
The Internet has been touted as a panacea for almost
every facet of enterprise. It has ramifications
for administration/operations, product development,
product support, sales and marketing, manufacturing/distribution,
human resource, information sharing, research, interest
matching and so on. There are readily available
solutions being marketed for each of these disciplines.
In your view, what are the most important benefits
your site needs to receive/provide from it's Internet
presence? Please place a number next to each outcome
that applies, with 1 being most important.
Features & Services: What will
be offered on this site?
The features and services that can be offered on
your site are quite expansive. These can be phased
in over time. Some of them are driven by technologies
that are evolving very quickly and for which no
standards yet exist. All of these features can be
classified under one of the four C's of community:
communicate, create, collaborate, and consume.
In your view, what are the most important features
that need to be available on your site? Please place
a number next to each feature that applies, with
1 being most important.
Time Frame for Deployment: When
should this site go live?
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Comments: (at a minimum, what would you like
to see enabled by this date?)
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Preliminary Budget Projections:
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(These are just general parameters.
Note that budgets can, in many cases, be phased
over the duration of the project to meet your
immediate needs and resource allocations.)
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How will you measure success?
What kind of return on investment do we expect?
Your company - style and design...
What kind of visual presence or tone should your site
convey?
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Describe your company's culture or personality:
(e.g. smart, fun, serious, mature)
What should the graphics and design work say
to the user? Describe the message you want to
portray visually:
Describe the artistic style you feel best fits
the strategy and goals: (e.g. conservative,
retro, photographic, illustrated, abstract,
monochromatic)
What key messages, in order of priority, do
you want visitors to remember when they leave
the site?
Are there color guidelines or a style guide?
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Precedents: What's been done already?
What materials/information can you provide?
(click items that apply)
Who the heck are you anyway?
Thank you for taking the time to fill
out this survey.
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